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In his last two emails, Matthew Graves wrote about some changing rules regarding email marketing and how to maximize your open and click rates. You can read it by clicking on Part 1 or Part 2. He also did a Facebook Live broadcast yesterday about it, which you can watch by clicking here. (get links on website - click the credit link)
If you want your emails to be seen by your recipients, then individual engagement and sender reputation must be part of your email strategy. You can only keep mailing to people if they are engaging with the emails you send. This applies to those mailing their own lists and also to safelist results.
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In his last two emails, Matthew Graves wrote about some changing rules regarding email marketing and how to maximize your open and click rates. You can read it by clicking on Part 1 or Part 2. He also did a Facebook Live broadcast yesterday about it, which you can watch by clicking here. (get links on website - click the credit link)
If you want your emails to be seen by your recipients, then individual engagement and sender reputation must be part of your email strategy. You can only keep mailing to people if they are engaging with the emails you send. This applies to those mailing their own lists and also to safelist results.
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Or maybe the program you trusted so much
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